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- July 09 2015 Welcome to Minutia Detailing!
Welcome to Minutia Detailing!
Before you start a business, there’s a lot of work to do. You create a business plan, speak to accountants and solicitors and you make sure that there is a genuine need in the market for whatever it is you’re offering. The most important thing you need to do is to research the market to discover what your potential competitors are doing and charging.
We did just that and we uncovered some astonishing results – chief among which was that we simply couldn’t work out how some very experienced detailers could do a full paint correction or a complete interior detail with a full ceramic coating to an acceptable standard in just eight short hours.
Additionally, these details were being done at clients’ homes, offices or even at car dealerships. Regardless of experience or how good a detailer is – or claims to be – working for just eight hours at any one of these locations will result in missed steps during the process or worse, corners being cut to get the job finished, paid for and out the door.
During the genesis stage of the company, we worked as mobile detailers and we often had to return for a second or even a third day in order to consider a job completely finished.
As the car detailing industry has evolved, new products and techniques manifest themselves. One of which is ceramic coating and the only way to get the very best finish and to ensure the longevity of the product, it must be carefully and painstakingly applied in a dust-free, temperature-controlled environment.
The old adage says ‘if you’re going to do something, do it properly’, and that was never more true than for us. From day one, we decided that Minutia Detailing was going to be a stand-out company in a crowded marketplace and to do that, we invested heavily in a purpose-built, temperature-controlled, assiduously clean and perfectly lit studio. By doing this, we can assure our clients that we won’t let airborne particles, whatever the gloriously unpredictable British weather throws at us or indeed any other external contaminants affect the exquisite work we do on your car.
The bright lighting was chosen specifically to show up the smallest imperfections and blemishes in paintwork and allows for uncompromisingly precise levels of paint correction.
Not only do we have a state-of-the-art infrastructure and a sound base from where to run the business, we have invested in the very best tooling, equipment and products, including a vehicle ramp (the type you see at mechanics’ garages) so we can easily get to the underside of the car for flawless results, even on the bits of the car no-one sees.
In addition, the unit is protected round-the-clock by CCTV and an alarm linked directly to the police for your complete peace of mind while we’re looking after your car. Lastly, ZK Park is only accessible via electronic gates, password protected for out-of-hours entry.
Perhaps the biggest advantage we have over the other players in the market we operate in is Michael Pariera. Michael runs the business but he is also a card-carrying petrolhead. He has a great collection of cars including limited edition BMWs and concourse condition Honda NSXs (and he’ll talk to you about them for ages!) but on a more serious note, he handles your car personally from the moment you drive it into the unit to the moment you drive it out again. He knows what he’s doing and ensures that he exceeds the expectations of even the most discerning client.
It’s worth noting that we do offer a mobile detailing service but due to the precision we demand of ourselves, certain criteria must be met before we’ll take on mobile work. If you want us to come to you, contact us and we’ll talk you through everything you need to know.
In the meantime, we hope you like our new website and we’ll be blogging every month so if there’s anything you want to know more about, either the business of Minutia or cars in general – we LOVE writing about cars! – let us know! You can also follow us on Facebook, Twitter and Instagram for awesome photos, special offers and the latest news from Minutia HQ!
If you’re passing, feel free to pop into HQ for a coffee and a chat to see what all the fuss is about and Michael can give you all the information you need for you to confidently choose Minutia to look after your prized possession.
It’s all about the minutia!